“It’s European!”

Purses for men. Smelly candles. Awful-tasting chewing gum. A bastard child of peanut butter and chocolate. Subtitled movies. Uncomfortable fiberboard furniture. Risque advertisements. Expensive dress-up loafers. No matter how odd, ugly, effeminate, debased or impractical a product may be, in the United States, the sales trump card is to claim that said object is “European.” For all its Francophobia, German stereotype and Spanish ignorance, it seems that Americans must have some sort of “fashion envy” when it comes to European style.

As we travel the country talking about missions in Europe, we’re often accused of advocating the post-Christian culture we describe in our presentations. Overlooking the fact that few of the people groups in Europe are living in God-honoring ways. Nevermind that cultures are broken human constructs that only serve to help us make sense of the world around us. As though we went to Europe, converted to “Europeanism,” and have now returned to evangelize unsuspecting Americans into going “Euro.” It’s all part of our evil plan.

Tracking the trends of influence and worldview, we believe that the European reality is the (near) future American reality. It’s as though our time in Europe were a trip into America’s cultural future. We’ve been there; we’ve seen what’s coming. And we have come to realize that you, church, are not ready for it.

So all of our talk about Europe and postmodernism and espresso drinks is not born of some deeply held belief in the promise of the European worldview. It’s to sound the alarm of pending changes, and to offer our help as you prepare to face the challenges of ministry in a culture that different from the one you grew up in.

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About Caleb

Caleb is a writer, missiologist, and communications strategist living in Portland, Oregon with his wife and two kids.

One Response to ““It’s European!””

  1. Michael Carpenter | August 27, 2008 at 6:16 pm #

    Why am I surprised that you guys are getting this reaction? I guess I expect people, especially church going people and church leaders, to be students of culture – to be a people “in” the world, but not “of” the world. The church today finds itself at a watershed moment. People today are self-consciously seeking purpose and significance. They have embarked on a search for spiritual fulfillment. As a result, it is critically important for the church to

    1. Listen to and fully obey the unchanging Word
    2. Listen to and understand the culture

    The biblical model that can help us seize this moment is found in Acts 17, where Paul engages the Athenians on Mars Hill. We all need to be prepared to take a walk through “Athens” with our mouths cloed and our eyes and ears open, looking for evidences of God’s footprints as we tour the culture. God is at work in the world among “unknown gods” whether or not we retreat into our holy huddles or not. It is up to us to get in on what is doing rather than asking God to get in on what we are doing. In this way we can ride the wave of His Spirit through culture, cultivating Christian communities along the way.

    peace be with you . . .

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